Welcome to HELL
In 2023 I was able to play a role in the launch of Hell Pizza Australia - a devilishly tasty NZ based pizza chain with a cheeky twist.
As part of their jump across the ditch into Australia I was tasked with a number of different responsibilities including creating content for their social media, creating a new Aussie menu that matched their existing Kiwi design, designing various print and promotional material for their store launch and photographing their launch night.
Total assets for this included hundreds of promotional photos, a series of social posts, various store designs including posters, signage and digital print, and a series of food photoshoots to show off their delicious menu items.
