SR - New Location Launch Campaign
One of my first projects in 2023 was to design the digital and print media content for one of our brand's new stores in Warwick, QLD.
The brief for this project was to create a consistent and engaging series of Facebook Posts/Ads, Instagram Posts/Stories, in-store posters and a large storefront banner to tease the launch of the new store, establishing a strong local presence in the lead up to opening day.
The artistic objective was for the content to be as bright and eye-catching as possible, featuring not the prominent brand colours but photos of the food to show off our product to the local residents. The social media posts & stories were to be included in targeted ad campaigns for residents, while the banner would be seen by thousands of passing vehicles travelling along the Cunningham Highway into town.
The project was a massive success, with heavy online engagement in the lead up to the launch and hundreds of locals walking down and lining up on opening day, leading to record sales in the first few days.
3x1m Promotional Banner displayed next to the store along the Cunningham Highway.
Now Open Graphic used for Google Business listing
Instagram & Facebook Posts
